Our Conservation Mission

Every piece of fly fishing gear we make is more than a tool — it's a commitment to the waters we love. That's why 5% of every sale goes to Conservation Fisheries, Inc. (CFI), a boots on the ground nonprofit based in Knoxville, Tennessee dedicated to restoring native fish populations across the Southeast.

Why Conservation Fisheries?

Conservation Fisheries is one of our favorite native fish conservation organizations in the country. CFI focuses exclusively on rare, imperiled, and native species — the fish that belong in our rivers. Their work directly supports the wild, healthy streams that make fly fishing more enjoyable, sustainable, and worth doing.

We chose CFI because their mission aligns with ours: protect the resource, preserve the experience, and leave the water better than we found it.

How Your Purchase Makes an Impact

5% of your purchase is automatically donated to Conservation Fisheries — every checkout, every time.

• 🐟 Supports propagation of native and imperiled fish species
• 🌊 Funds stream restoration and habitat improvement projects
• 🔬 Advances research into native fish recovery
• 🎣 Helps ensure wild trout and native fish thrive for future generations of anglers

The Impact So Far

Thanks to you, we've already been able to contribute meaningfully to CFI's work. Every sale adds to the total and we can't wait to see the numbers grow year after year.

Check our homepage for the latest impact numbers!

Learn More About Conservation Fisheries

Want to see the work your purchase supports? Visit conservationfisheries.org to learn about their current projects, species recovery efforts, and how you can get involved beyond your net purchase.

Thank you for fishing with purpose. 🎣